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A seemingly simple question to answer, but whatever your motivation to train is, it must be more compelling than distractions that will dissuade you from your fitness commitment. Maybe you want to be the best fighter in the world, or your grandfather died of a young age due to his weight, you were mugged or picked on as a child. There could also be positive motivations: the quest to be the best that you can be, to stay in or get in great shape, for the enjoyment of training, stress relief, competition with others and yourself. Unless your motivation is harmful to others, there is no right or wrong reason to train, as long as it keeps you working out and improving yourself – it’s good.

Affter posting 65 Ways to Market your school for the summer, our clients provided us with even more ideas. Please take a look an lets keep adding to it.

Whether you call them Mat chats, life skills, focus words, life lessons, etc…, these lessons should be taught in your martial arts program if you want to develop well rounded martial artists. Here are some tips on presenting and implementing these types of lessons in class

1. 4^th of July parade -Call your Community Coordinator
2. Day Care Center Days-Call and visit every single in a five mile radius. Bring a book of testimonials or an Ipad to showcase your classes on You Tube or your Facebook Fan Page.
3. Summer School Day Camps-Visit each school personally and ask if they are offering camp and if you could teach
4. Day Care Center Class at your school-Invite the day care centers to visit your school for a class. They are always looking for things to do.
5. Landing Pages–Email them, or post of Facebook, twitter or your blog. This is a link to a call to action. Like This–http://bit.ly/iLCYKAMobile Landing Pages
6. Text Message Marketing-Text “senseinick” (All one word) to 64842
7. Blogging with Call to Actions-Banner with link to special report or offer for the consumer.
8. Boot camps-People love boot camps. Offer them in the summer and convert into students.
9. Face book Contests-People love competition and love to win things.
10. Call all Leads–All of them, just grind it out. #Hustlehard
11. Call all cancelled students–Offer them something special to come back in
12. Call all DNS from the past Year–This is my favorite, I love booking lessons that never showed up.
13. Visit every local business and try to work cross promotion-QR codes, Qr Codes, the new easiest way to cross promote.
14. QR Codes-People love them, and they will scan them. So just use them!
15. You Tube Videos-2011 is all about videos. Just make sure they are short and to the point!
16. Flyers-Throw a QR code on them and flyer away.
17. Email Campaigns-Provide value and use banners linked to an offer. Like this blog post!
18. Buddy Days-They are not as effective as 10 years ago, but it’s a numbers game.
19. Buddy Weeks-In the summer make sure to have a buddy week or month during your slowest time.
20. 2 for 1 discount-Just get them in the door.
21. Parents Train Free Week-Play the numbers game.
22. 2nd Family Member Discount-We always offer this discount in the beginning of the summer.
23. Free Kickboxing Class-A good way to let your students bring their friends and to get parents of students that have never tried it before. Kick boxer’s travel in groups.
24. Summer Rewards Program for Students-A great retention strategy. Just make sure to offer this before the summer starts.
25. Scholarship Programs for summer-We like to award 10 children who cannot afford lessons scholarships to train during the summer
26. Outdoors Community events-Contact your Parks and Recreation department in your town.
27. Door Hanger Days-Have your entire staffs give out door hangers within a 5-mile radius.
28. Block Party Demonstrations-Ask around and these are more personal and it is much easier to get students from these.
29. Demo at Minor League baseball game-In the summer its hot, but it gets your name out and its really cheap.
30. Direct Mail Campaign with QR codes.
31. Magazine Add with SMS and QR Codes.
32. Radio adds with SMS.
33. Commercial offering your summer special. Negotiate!
34. PTA-Talk to every PTA about a Summer Workshop.
35. Free Women’s Self Defense Class
36. Sponsor a Sports Team with your logo
37. Visit sports fields and try to talk to coaches about offering a free class
38. Looks for sports teams on Facebook and send message about offering a free workshop or boot camp
39. Call Every Church and offer your services for summer program
40. Women’s Groups-Offer a free Workshop
41. Signs in the streets
42. Stickers
43. QR code Scavenger Hunts
44. QR Code on Pizza Boxes Cross Promotions-Pay for the boxes, you get to put a QR code on the Box that says scan this for a free lesson.
45. Check every magazine for Summer Camps and see if you can teach
46. Craigslist-offer a free week
47. Have classes outside
48. Donate a free 6 week special to every Chinese auction or Fundraiser in your area
49. Summer BBQ Bring A friend Day
50. Living Social-Deals
51. Groupon-Deals
52. DealFind-Deals
53. zozi-Deals
54. Coupon Mob-Deals
55. Who fish-Deals
56. Guilt City-Deals
57. Buy with me-Deals
58. KGB Deals-Deals
59. ChampionsWAy “Credit”–Check it–http://bit.ly/muaH4J
60. ChampionsWay “Lounge”–Check it-http://cway.perfectmind.com/ChampionsWay/Lounge
    
    

Jiu-Jitsu and the art of solving problems

Choosing the right school

Brazilian Jiu-Jitsu (BJJ) is more than just a sport; it’s a way of life. Therefore, choosing a school at which
to embark on your jiu-jitsu journey shouldn’t be taken lightly. The ‘gentle art’ promotes physical fitness,
self confidence, discipline, friendship and comroderie, and where you do your training will affect all of
these aspects greatly.

Utilizing Assistant Martial Arts Instructors Effectively-By Jeremy Molley
I know plenty of school owners who have many instructors in their instructor program, but they don’t utilize them to the fullest potential. You do have an instructor program, don’t you??? Lets talk about what I’ve learned over the years:

How much Weight is the Right Weight?

When people embark on a resistance training regiment, whether it be with Kettlebells, Free Weights, Machines and the like; itʼs difficult to discern what weight to start at. Itʼs always better on the side of caution. Start with lighter weights and build up from there. The amount of weight versus repetitions & sets depends on your goal.